Design and Simulation of Coopetition as Lead Generating Mechanism
Abstract
This paper considers coopetition as form of interaction between companies and agents. As the method to analyse coopetition internet-based platform is used and modeled. The most important part of the research is simulation of lead-generation internet-based platform. As a result, potential industrial impact that can be caused by a lead generating internet platform-based coopetition among companies, which operate in one industry.
Keywords:
coopetition, internet-based platform, lead generation, agent- based simulation
Downloads
Download data is not yet available.
References
Amstrong, M. (2006). Competition in two-sided markets. Rand J Econ, 37(3), 668–691.
Banks, J. (2000). Getting started with Automod. Vol. II. Chelmsford Massachusetts: Brooks Automation, Inc 2004.
Basole, R.C., H. Park, and B.C. Barnett (2015). Coopetition and convergence in the ICT ecosystem. Telecommunications Policy, 39, 537–552.
Bengtsson, M., and S. Kock (1999). Cooperation and competition in relationships between competitors in business networks. The Journal of Business and Industrial Marketing, 14(3), 178–191.
Brandenburger, A.M., and B. J. Nalebuff (1996). Co-opetition. New York: Doubleday Currency.
Bulgakova, M., Petrosyan L. Cooperative network games with pairwise interactions. Mathematical game theory and applications, 7(4), 7–18.
Burgers, W.P., C.W. L. Hill, and W.C. Kim (1993). A Theory of Global Strategic Alliances: The Case of the Global Auto Industry Author. Strategic Management Journal, 14 (6), 419–432.
Caillaud, B., and B. Jullien (2003). Chicken and egg: competition among intermediation service providers . Rand J. Econ., 34(2), 309–328.
Cherrington, P. (1976). Advertising as a business force: a compilation of experiences (Reissue edition). Manchester, NH: Ayer Co Pub.
Czernek, K., and W. Czakon (2016). Trust-building processes in tourist coopetition: The case of a Polishregion. Tourism Management, 52, 380–394.
Faulkner, D.O. (2000). Opposing or complementary functions? In Cooperative strategy. Economic, business and organizational issues, by D. Faulkner, and M. De Rond, 341–361: Oxford University Press.
Fish, T. (2009). My digital footprint. London: Futuretext.
Garrette, B., X. Castaner, and P. Dussauge (2009). Horizontal alliances as an alternative to autonomous production: product expansion mode choice in the worldwide aircraft industry 1945-2000. Strategic Management Journal, (30), 885–894.
Gnyawali, D.R. (2006). Impact of Co-Opetition on Firm Competitive Behavior: An Empirical Eximination. Journal of Management, 32, 507–530.
Jennings, N. R. (2001). An agent-based approach for building complex software systems. Communications of the Arch, 44(4), 35–41.
Lado, A.A., N.G. Boyd, and S.C. Hanlon (1997). Competition, Cooperation, and the Search for Economic Rents: A Syncretic Model. The Academy of Management Review, 22(1), 110–141.
Kim, L. (2014). Everything You Know About Conversion Rate Optimization Is Wrong. [online document]. [Accessed March 2014]. Available at: http://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate
Lavie, D. (2006). The competitive advantage of interconnected firms: an extension of the resource-based view. Academy of Management Review, 31, 638–658.
Law, M. A., D. Kelton, and W. David (2000). Simulation modeling and analysis. New York [u.a.]: McGraw Hill
Lewicki, R. J., and B. Bunker (1996). Developing and maintaining trust in work relationships. In Trust in organizations: Frontiers of theory and research. by R. M. Kramer, and T. R. Tyler, 114–139. Thousand Oaks, California: Sage.
Liu, R. (2013). Cooperation, competition and coopetition in innovation communities. Prometheus, 31(2), 91–105.
Luo, Y. (2004). Coopetition in international business. Copenhagen Business School Press.
Macy, M.W. and R. Willer (2002). From Factors to Actors: Computational Sociology and Agent-Based Modeling. Annual Review of Sociology, 28, 143–166.
Mahadevan, B. (2000). Business models for Internet-based e-commerce: An anatomy. California Management Review, 42(4), 55–69.
Muzellec, L., S. Ronteau, and M. Lambkin (2015). Two-sided Internet platforms: A business model lifecycle perspective. Industrial Marketing Management, 43, 236–249.
Osterwalder, A., Y. Pigneur, and A. Smith (2010). Business model generation. Hoboken, NJ: Wiley and Sons.
Oxley, J.E., R.C. Sampson, and Silverman, B. S. (2009). Arms Race or Dtente? How Interfirm Alliance Announcements Change the Stock Market Valuation of Rivals. Management Science, 55(8), 1321–1337.
Ritala, P., A. Golnam, and A. Wegmann (2014). Coopetition-based business models: The case of Amazon.com. Industrial Marketing Management, 43, 236–249.
Ritala, P., and P. Hurmelinna-Laukkanen (2009). What’s in it for me? Creating and appropriating value in innovation-related coopetition. Technovation, 29, 819–828.
Rochet, J.C., and J. Tirole (2003). Platform competition in two-sided markets. J. Eur. Econ. Assoc., 1, 990–1029.
Rothaermel, F.T. (2001). Incumbent’s advantage through exploiting complementary assets via interfirm cooperation. Strategic Management Journal, 22, 687–699.
Rusko, R. (2011). Exploring the concept of coopetition: A typology for the strategic moves of the Finnish forest industry. Industrial Marketing Management, 40, 311–320.
Shubik M. The present and future of game theory. Mathematical game theory and applications, 4(1), 93–116.
The CMO Survey (2016). CMO Survey Report: Highlights and insights. [online document]. [Accessed February 2016]. Available at: https://cmosurvey.org/wpcontent/uploads/sites/11/2016/02/The CMO Survey-Highlights and Insights-Feb-2016.pdf
Tong, T.W., and J. J. Reuer (2010). Competitive consequences of interfirm collaboration: How joint ventures shape industry profitability. Journal of International Business Studies, 41, 1056–1073.
Walley, K. (2007). Coopetition. An introduction to the subject and an agenda for research. International Studies and Management and Organization, 37(2), 11–31.
Wooldridge, M. and N.R. Jennings (1995). Intelligent agents: theory and practice. The Knowledge Engineering Review, 10(2), 115–152.
Yandex Direct Budget Forecast. April 2016. Available at: https://direct.yandex.ru
Downloads
Published
2022-04-17
How to Cite
Shlegel, M., & Zenkevich, N. (2022). Design and Simulation of Coopetition as Lead Generating Mechanism. Contributions to Game Theory and Management, 10. Retrieved from https://gametheory.spbu.ru/article/view/13265
Issue
Section
Articles
License
Articles of "Contributions to Game Theory and Management" are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
